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Brimhall Foods Partners Surge Holdings to Deploy a Blockchain-based Ordering System

By Emily Rys | June 30, 2019
Brimhall Foods Partners Surge Holdings to Deploy a Blockchain-based Ordering System

Brimhall Foods, the US snack food firm has recently teamed up with Surge Holdings to develop a blockchain-based food ordering system.

According to a report by Foodprocessing.technology.com , the blockchain network, namely SurgePays, will help BRIM manage food orders of nearly ten thousand new stores. Specifically, the firm will be able to utilize the cost of expanding its sales and distribution network, stated Brimhall Foods Company president Terry Brimhall.

The blockchain network is provided by Surge Holdings, specializing in offering services to retailers. The firm intends to be a “virtual distribution hub” that offers “seamless access to global products.” Moreover, retailers can purchase goods from Surge’s partners by deploying the SurgePays network. 

Talking about the partnership, CEO of Surge Holdings Brian Cox stated that 15 products of BRIM will appear on the network. These products can be ordered and replenished by their corner markets, bodegas and convenience stores.

Blockchain technology is being used to expand the distribution network by retailers. Earlier this week, Walmart China is reportedly going to utilize VeChain’s blockchain technology – called Thor – for their food tracking supply chain system. Walmart China aimed to have the traceability system account for the majority of tracked sales.

“It is expected that the Walmart China’s traceability system will see traceable fresh meat account for 50% of the total sales of packaged fresh meat, traceable vegetables will account for 40% of the total sales of packaged vegetables, traceable seafood will account for 12.5% of the total sales of seafood by the end of 2020.”

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