Disney Successfully Secured Patent For a Theme Park Metaverse

By Jenny Aurora | January 10, 2022

The multinational entertainment heavyweight Disney has reportedly been successful in obtaining the approval for a patent forming personalized interactive attractions for theme park visitors. 

Specifically, the newly patented tech would reportedly support  headset-free augmented reality (AR) attractions across Disney theme park – forming a Metaverse, a fast-developing concept of the crypto world. 

The tech is reportedly functioning via tracking visitors using their mobile phones, and generating and projecting personalized 3D effects onto nearby physical spaces, walls, and objects in the park.

The entertainment giant reportedly managed to acquire the approval for a “virtual-world simulator in a real-world venue,” patent on Dec. 28th last year, with original filing submitted to the United States Patent and Trademark Office in July 2020.

The “Metaverse” has widely been imagined as existing on the internet, and can be tapped into via virtual reality (VR) or AR headsets. Nonetheless, the technology in Disney’s plan would bring the Metaverse to the physical world.

This development is not the first initiative from Disney showing its interest towards the Metaverse. During the Q4 earnings call that took place in November last year, CEO Bob Chapek revealed the company’s decision to gear towards blending physical and digital assets in the metaverse.

“We’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse.”

“These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.” Disney Resorts Chief Strategy Officer Tilak Mandadi reportedly shared via a LinkedIn post in 2020 regarding the above mentioned blending initiative.

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