Everton FC – a Liverpool-based professional football club – has reportedly formed a partnership with eToro – a social trading and multi asset brokerage firm, as officially announced on August 1.
According to the announcement, eToro will now be deemed Everton FC’s “Official Online Trading Partner”, consequently resulted in in-game promotional activities, through marketing assets, for the crypto firm, on their own stadium – the Goodison Park.
“I am excited to see what can be achieved by bringing blockchain technology into the world of football.” Alan McTavish, commercial director director at Everton, remarked regarding the news.
eToro is a platform specified in facilitating crypto assets-related investments. Apart from its newly established partnership with Everton, eToro, has collaborated with 6 other clubs, all in the English Premier League, for the upcoming season. EToro supports Bitcoin (BTC), Ether (ETH), XRP, Dash (DASH), Bitcoin Cash (BCH) and Litecoin (LTC).
Blockchain incorporation in football has been on the rise recently. In July this year, major Italian football club AS Roma signed a deal with Chiliz – a sports and blockchain entertainment business, which will grant AS Roma membership of the blockchain-powered, Chiliz-backed voting platform Socios, that generates token for AS Roma.
Other clubs associated with blockchain firms includes Atletico Mineiro, West Ham United and Paris Saint-Germain (PSG).