New Balance Utilized Cardano Blockchain for Product Origins Verification

By Tracy Hannes | September 29, 2019

New Balance will be working with Cardano to utilize its blockchain tech to improve its merchandise’ authenticity, as disclosed by Cardano CEO Charles Hoskinson. 

Reported by Crypto Briefing on September 28, Charles Hoskinson – current head of blockchain engineering firm IOHK, disclosed that New Balance – the major US-based footwear manufacturer – will be integrating Cardano blockchain tech into its system, in an attempt to enable its buyers to check on the authenticity of its products’ origins. 

Cardano and New Balance are working extensively to introduce the new project on an international scale. Nonetheless, any plan going on at the moment does not mention the use of the ADA token during this pilot.

Hoskinson reportedly made the news public at the Cardano’s 2nd anniversary event at the Cardano Summit, which is being hosted in Plovdiv – one of the biggest cities of Bulgaria. 

Numerous corporations worldwide has taken initiatives to use blockchain as a solution to achieve an enhanced supply chain. Previously, Walmart has used blockchain – built upon the Linux Foundation’s Hyperledger Fabric for its food traceability system.

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