WWF Australia uses Blockchain to Track Food Supply Chain

By Mary T. | January 18, 2019
WWF Australia uses Blockchain to Track Food Supply Chain

The WWF (formerly the World Wildlife Fund) in Australia has launched a blockchain-based tracking tool for individuals and businesses to monitor their food sourcing and supply chains.

Called OpenSC, the product is a partnership between WWF-Australia and Boston Consulting Group’s incubation arm BCG Digital Ventures (BCGDV).

WWF-Australia says on its website that by using a “unique blockchain code at the product’s point of origin”, the aim is to improve supply chain accountability and transparency.

By using OpenSC, businesses can track products from their original point of production through their entire supply chain. Consumers, meanwhile, can uncover the entire history of a product by scanning its QR code to make more informed purchasing decisions.

In a press release (Jan 17), WWF-Australia CEO Dermot O’Gorman commented:

“Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery.”

OpenSC-tracked food products will be served next week at the World Economic Forum in Davos, Switzerland.

Food produce is only the latest focus in blockchain-based ethical monitoring. TheCryptoSight earlier reported that US carmaker Ford just announced it will pilot the tracking of cobalt used to make its car batteries.

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